New Food Store and Restaurant Eat17 to Open on Thursday 2 August


Offering indoor street market, refillable food station and mezzanine yoga classes

Eat 17 will include an indoor street food market, yoga classes, a refillable food station with 100 lines and refillable wine, beer and self-serve coffee.

The new store will be situated on Smiths Square Market facing Fulham Palace Road and is the fifth addition to the Eat17 chain, which has stores already in Walthamstow, where the postcode E17 inspired the chain's name - Hackney, Whitstable and Bishop’s Stortford.

Eat17 has its own brand foods including its Bacon Jam - a relish described as "onion jam meets smoky bacon" - and fresh bakery items sharing aisles with everyday SPAR essentials.

There will also be self-serve coffee, wine and beer growlers as well as signature coffee in the bar area and soft serve ice cream.

The dining area will consist of three street food booths serving up fresh dishes from local food kitchens including The Pizza Project, Knowing Meat knowing You and Bun Kabab of Empress Market Pakistani Kitchen.

The booths will be surrounded by beautiful plants and feature lighting and there will be a seating area opposite.

There will also be a 2,000-square foot mezzanine room where yoga classes will take place.

Co-founder James Brundle of Eat17 says: “We’re very excited to be opening our new store in Hammersmith as part of Eat17’s plans to expand across London.

" The Hammersmith store will be a great addition to our stores and restaurants and it should serve the area well in a prime location on Fulham Palace Road.

"We aim to offer customers the finest quality food and drink – bringing the best from local concessions together with our own-brand ranges.

"We aim to provide an eco-friendly shopping experience and our 100 refillable food lines are very popular with customers who wish to cut down on their plastic use. They can bring their own reusable containers and refill items such as olive oil, detergent, pasta, rice, cereals, nuts and grains."

The Assembly is a development on Fulham Palace Road, just south of Hammersmith Broadway, which includes four office buildings and three landscaped public green spaces. Smith Square, which as we revealed recently will also be home to Pide Oven aims to offer a mixture of shops and restaurants.

July 20, 2018